E Factors Framework™

---

Perception is how we view and interpret ourselves and everything  around us. 

That interpretation is filtered to our brains through a comprehensive cognitive network shaped by by our E Factors. The eight subconscious forces that essentially determine how we experience the world, make decisions, and ultimately, create our reality.

Most people are unaware that these forces play such a major role in shaping their perception. But once you understand them, you gain the power to shift your perception—and when you shift your perception, you shift your reality.

The E-Factors fall into three categories: External, Internal, and Universal.

1. Experiences – Everything we've done and everything that has happened to us.
2. Education – What we've been taught, what we think we know, and how we learn.
3. Environment – The people, culture, and landscape surrounding us now and in the past.
4. Economics – Our current and past relationship with and access to, money and financial resources.

1. Emotion – Our current emotional state, emotional triggers, and our ability to regulate feelings and separate fact from emotion.
2. Energy – Our mental, physical, and spiritual energy levels.
3. Esteem – Our self-worth, confidence, and belief in ourselves.

1. Evolution – Our genetics, inherited tendencies, and generational influences, as well as  our level of personal growth.

Evolution is the Universal E Factor because it governs not only who we become—but who we have the potential to become. While the other E Factors reflect the current influences on our perception—our past (Experiences), our inputs (Education), our surroundings (Environment), our resources (Economics), our feelings (Emotion), our vitality (Energy), and our self-concept (Esteem)—Evolution is the thread that runs through all of them, weaving past, present, and future into the ongoing story of transformation.

It encompasses your relationship to growth and change, yes—but also to your core blueprint: your genetics, your epigenetics, and even your astrological tendencies—those deeper codes and archetypes that describe not just what you’ve experienced, but what you’re wired for. Evolution is the E Factor that speaks to your capacity for conscious self-authorship in the face of both programmed and inherited patterns.

Where the other E Factors shape your current perception, Evolution determines your potential to shift it. It governs your plasticity—mentally, emotionally, energetically, and spiritually. It is your ability to override old wiring, update your belief system, and align more fully with your chosen identity and path.

In short, Evolution is what makes the E Factors dynamic. Without it, they are a fixed equation. With it, they become a living formula for transformation.

Of all the E-Factors, one holds the most direct influence over how you perceive yourself and the world—Esteem. 

Esteem is the Master E Factor because it fuels and is fueled by all the other E Factors. It acts as a lens through which every experience, opportunity, and challenge is filtered.

• If your Esteem is strong, you are more likely to embrace new experiences, seek education, shape your environment, and take control of your economic future.
• If your Esteem is weak, you may avoid opportunities, see challenges as threats, and struggle to make empowering choices.

By strengthening your Esteem, you create a positive feedback loop that enhances every other E-Factor—and, in turn, reshapes your reality.

Your E-Factors don’t just shape your perception once—they create a feedback loop as E Factors shape perception, your perception then feeds and fuels your E-Factors in an infinite loop that continuously reinforces your worldview. 

Let's look at Esteem again as an example. If your esteem is low, you perceive fewer opportunities, expect less from yourself, and hesitate to take action. This hesitation reinforces the idea that you’re stuck, fueling even lower esteem. But when your esteem is strong, you see possibilities everywhere, take bold actions, which strengthen your other E Factors and build momentum that fuels even higher esteem, which then causes you to perceive greater possibilities, and so on... 

Ultimately, your perception is your reality. And the best part? You can actively change it by strengthening your E-Factors.